SugarCreek: Brandworthy Food Solutions

The equipment you buy, the ingredients you source and even the energy your kitchen consumes all have an impact on both your bottom line and the efficiency of your operation. You can streamline your kitchen operations in a variety of ways, from making the most of the latest in appliance technology and ensuring that your pieces “talk” with each other and share data to eliminating complexity in your menu items — without sacrificing customer experience or end quality.

Some of the latest innovations in technology can be tailored to seamlessly integrate into a QSR or casual dining kitchen, while others are specifically designed with the industry in mind.

Customers can be fickle. Not every food fad develops into a QSR trend. As cases in point, remember 2004, when fast food restaurants were scrambling to serve burgers as lettuce wraps, or the late ‘80s, when even the big chains ran themselves in circles trying to trim every possible bit of extraneous fat out of their menus? The risk of diving too far, too fast into a food fad is substantial. QSR restaurants that tailor their marketing too specifically toward the mode or don’t diversify their menu offerings can alienate their core customers and leave themselves too exposed to the winds of change.

So how can your company avoid fleeting fashions and focus its attention instead on the food trends that are likely to last? Let’s take a look at the 2 digital signs that could tell you if a food trend is here to stay.