Introducing breakfast into a QSR chain for the first time comes with a lot of unknowns. Will your customers be interested in morning meals from your brand? Will your price points be attractive enough for repeat business? Are you offering something unique enough to lure in customers from the competition? With so much focus falling on the operational side of your early-morning expansion plans, don't neglect your best ally for breakfast success in the QSR industry: your supply chain.
Here are procurement tips to start your mornings with a lucrative bang.