QSR and fast casual restaurants face increasing competition from convenience and grocery stores. That’s because customers are increasingly drawn toward food they can buy and eat fast. Modern consumers are constantly on the go; they need meals ready to eat right out of the package. And quick-marts and convenience stores have learned the language that attracts them, according to QSR Magazine contributor Daniel P. Smith.
“Forget your grandfather. These aren’t even your father’s convenience stores,” Smith wrote. “There are menus touting spicy chorizo and smoked Gouda on ciabatta, baked tilapia and arabica coffee. There’s signage broadcasting terms like artisanal, organic and free range.”