One of the hottest fast food trends this year has been the resurgence of quick-service breakfast. Many fast food companies have watched the successful launch of Taco Bell’s breakfast and McDonald’s all-day breakfast menu and wondered if they, too, might be able to get in on the bonanza.
But to capitalize on breakfast, a company must first master the basics that have made grab-and-go morning bites so attractive to the modern consumer. Today, let’s take a look at the 3 must-haves for any company that wants to succeed in the competitive AM daypart.