Co-development tends to be a win-win for brands and manufacturers—streamlining sales and production alike. Yet for all the collaboration that happens between brand and manufacturer, there seems to be one aspect of partnership that seems strangely neglected.
While food safety has always been a primary concern for both brand and manufacturer, food safety stories tend to revolve around a failure to meet standards or a product recall. Few partnerships have produced newsworthy innovation—until recently. Lately, collaborative efforts to innovate food production seem as though they are finally coming full circle as brands treat food safety innovation on par with product development.