It's 8am — or maybe even earlier. Your customers may be awake by the strictest definition of the word, but most of the time your drive-thru or counter service items are the real kick-start to their morning. With grogginess comes habit, and with habit comes a rare opportunity to forge a brand loyalty bond, one breakfast item at a time.
That's why QSR breakfast items have made some seriously impressive headway in the industry during the last year alone. Heavy hitters are making big changes: McDonald's has finally relented on their "after 10am" breakfast moratorium, and surprising early-morning contributions are popping up from the lunch-and-later players like Taco Bell. With competition old and new eyeing up your morning crowd and QSR industry challenges as prevalent as ever, what's the best way to remain competitive during breakfast hours?
There are three methods that are easy to implement, but offer an outsized positive impact.