The right QSR breakfast does two things: It gets high quality, nutritious food into the hands of customers, and it does so in a hurry. Customers are actively seeking out breakfast options on the go, to the chagrin of cereal manufacturers. QSR locations have a clear opportunity to provide healthy food in a hurry for the 48% of consumers who seek out drive thru dining options each morning.
What drives fast food breakfast traffic — and which components matter most? Your menu and the convenience you are offering your customer play a key role in your success. Offering great tasting, quality food with a side of coffee ensures that your customers actively seek out and enjoy your offerings. Setting up systems that allow customers to quickly acquire easy-to-carry menu items without getting stuck in a long line or having to wait ensures that you are truly giving them a convenient option for breakfast each day.