When the media first began covering sustainability with regularity, the fast food industry was one of many that was slow to react. Perhaps corporate executives thought that consumer interest in the idea was a passing fad, and that it would soon be forgotten. Sustainability has, of course, worked its way both into the mainstream consciousness and into the mission statements of many corporations as it becomes increasingly obvious that it is a concept that is not going anywhere. Indeed, it looks to become even more important in the decision making process of consumers as time goes on.
With all of this in mind, it would be wise for the fast food industry to try to keep up with the trend and provide the sustainability that consumers seek. To do this, fast food supply chain managers need to check their fast food supply chain sources to make sure they provide the sustainable solutions they need.