For many consumers on the go, mealtimes no longer offer a regular break in the daily schedule — they’re necessities that need to be wedged into compressed time spaces between other activities. The astounding growth we’ve seen in the fast-and-fresh sector and in ready-to-eat food sales at groceries proves that.
A significant portion of modern consumers lack either the time or the desire (or both) to fit food prep into their days. And that means that they’re placing the onus on the food industry to meet their needs and taste preferences. Much of that demand is now met by QSR concerns.
But where there is great opportunity, there is also risk. Today’s consumers don’t want to wait and they don’t want to be told “we’re out.” So, the keys to profitability and success in a fast food operation inevitably come down to this: how agile is your supply chain?