Food companies are coming to understand that members of the Millennial generation are having an enormous impact on the food and beverage industry. Already representing an estimated $1.3 trillion in annual spending on consumer goods, with an estimated $247 billion spent yearly at restaurants, they are a powerful consumer bloc.
But for some companies, Millennials remain an enigmatic segment.
So how can companies develop innovative new food products and compelling branding to attract the young adult demographic? This whitepaper will take you inside the millennial mind so you can turn this huge consumer segment into loyal customers.