SugarCreek: Brandworthy Food Solutions

The True Story Behind America’s Jerky Obsession

Posted by SugarCreek

Feb 2, 2015 2:30:00 PM

Who knew beef jerky would become a thing?

Apparently some food marketer somewhere did, because it has. Jerky is big. Really big. And as one of the hottest trends in the food industry, it warrants your attention. Jerky is seemingly everywhere these days. It's in restaurants. It's in natural food stores. There's even a gourmet jerky-of-the-month service.

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Topics: Recipes

Social Media Strategy That Adds Value to Your Food Brand: Get Pinning

Posted by SugarCreek

Nov 11, 2014 10:00:00 AM

Since its launch in 2010, the scrapbooking site Pinterest has become one of the fastest-growing social media destinations online— particularly appealing to women and high-income users.

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Topics: Sous Vide, Recipes

The Right Recipe for Successful Food Innovation

Posted by SugarCreek

Nov 3, 2014 11:55:31 AM

The food service sector is at a crossroads. While growth has been slow and demand soft, there are still incredible opportunities— especially if you’re planning ahead for the 60% increase in food demand the Food and Agriculture Organization of the United Nations is predicting that we’ll see by the year 2050.

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Topics: Recipes, Innovation

Looking to Test Drive Sous Vide? Try These 3 Great Recipe Resources

Posted by SugarCreek

Oct 29, 2014 11:07:40 AM

Sous vide, a French term meaning "under vacuum," is an incredibly easy method of cooking. A cook loads ingredients all together in a cooking bag, draws the air out so that the food is vacuum-sealed in the pouch, then places the sealed bag in a warm water bath where it cooks slowly and evenly over a long period of time. It's a perfect cooking method for food service that requires large batches— or for busy home cooks who want to set everything up in the morning and arrive home from work or school to find dinner ready to serve.

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Topics: Sous Vide, Recipes, Innovation

The Evolution of Sous Vide: Charting a Food Revolution

Posted by SugarCreek

Oct 17, 2014 4:00:00 PM

Cooking in a vacuum? While “under vacuum” may be the basic definition of sous vide, we don’t mean your basic upright Hoover.

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Topics: American eating habits, Sous Vide, Recipes