A single recall or health scandal can turn a household name and market darling into the low bar for their competitors, virtually overnight. Just ask a brand like Blue Bell or Jeni's. Food safety is swiftly becoming a focus and a need for informed consumers, who expect impeccable behaviors in every step of the supply chain — from the initial supplier to the final plate. Ingredient viability and safety is a vital component when they're voting with their dollar, which is why they reach for brands that emphasize trustworthy handling procedures and innovative packaging solutions. However, these two brand-boosting moves alone aren't enough to fully secure a supply chain, especially if they're applied after the fact. Recovery from a food safety scandal can be infinitely more expensive than preventative measures, which is why you need to carefully evaluate your supply chain.