SugarCreek: Brandworthy Food Solutions

The spendy millennial diner wants more from their food and beverages. Not only do they desire delicious, healthy foods, they also crave a unique dining experience. Eating has evolved into an activity— one that is meant to be fully enjoyed and shared with friends and family. These millennial habits have given rise to new trends in food service that the industry can use to gain an all-new customer base while offering your established consumers something new and exciting.

There's an interesting shift afoot in the food service market. Consumers are becoming a bit paradoxical.

In the post-Great Recession age, they continue to demand more and more premium products, but they want more for less. This is, according to some analysts, creating a depression in the demand for mid-market food goods and polarizing the market into two types of offerings: low-end and high-end.

Although the American population may be graying, younger consumers still have a considerable amount of purchasing power in the food service industry. And right now, one of the hottest food industry trends is the movement toward menu options—or entire restaurants—that cater to the college student demographic.