SugarCreek: Brandworthy Food Solutions

Sous Vide Shortcut: The Easy Way to Meet the Fast and Fresh Demand

Posted by SugarCreek

Mar 20, 2015 2:30:00 PM

MTV, where video first killed the radio star, is turning to an unexpected source to keep younger audiences tuning in— cooking shows. In April 2015, MTV will begin hosting a televised version of the popular YouTube channel Brothers Green Eats, featuring the culinary duo of Mike and Josh Greenfield.

And, given the central role that food plays in the life of Millennials, it’s not an altogether bad idea.

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Topics: Millennial Consumers, Retail

Decoding the Language of Millennial Food Culture

Posted by SugarCreek

Mar 17, 2015 2:30:00 PM

A large and unique generation, millennials have captivated the minds of marketers in all industries. According to Forbes, members of this generation tend to be more optimistic and independent when it comes to their world views. They also tend to be less traditional than the generations that came before them when it comes to experiencing various life stages. These characteristics pose distinctive challenges to marketers in the food service industry, who must come up with new and interesting strategies to keep their brands at the top of millennials' minds.

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Topics: Millennial Consumers, American food culture, Retail

Inside the Mind of Millennials: Filling a Niche Market

Posted by SugarCreek

Jan 19, 2015 3:11:00 PM

America's grocery aisles are changing— fast. You may have noticed that groceries are bigger, offering a wider variety of goods and boasting a wider variety of brands than ever before. Many have even started opening on-site cafés. Shoppers' demands for convenience, selection and fresh preparation are at the heart of this shift.

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Topics: Millennial Consumers, Retail

2 Innovative Food Brands from 2014 to Watch in the New Year

Posted by SugarCreek

Jan 17, 2015 11:30:00 AM

In the food industry, the temptation to cut corners and increase profits is always strong. Most of us are already operating on slim margins, so anything we can do to get a leg up and squeeze out a few more pennies is a positive.

Except when it's not. Just ask Steve Ells, the founder of innovative, "fast and fresh" food industry trendsetter Chipotle.

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Topics: Food Service, Innovation, Retail

Get a Piece of the Packaged Food Revolution

Posted by SugarCreek

Dec 11, 2014 2:30:00 PM

American consumers are still living the fast-paced, on-the-go lifestyle they have been living for the past 60 or so years. Our appetites for ease and convenience have not changed, although our health preferences and diet choices have. Instead of automatically opting for the Mickey D's drive-thru when we're hungry and pressed for time, we're increasingly pressuring food innovation experts and grocers to provide us with healthy, low-fat, low-sodium and low-sugar grab-and-go products that we can gobble on the fly.

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Topics: Innovation, Retail