And, given the central role that food plays in the life of Millennials, it’s not an altogether bad idea.
Posted by SugarCreek
Mar 20, 2015 2:30:00 PM
And, given the central role that food plays in the life of Millennials, it’s not an altogether bad idea.
Topics: Millennial Consumers, Retail
A large and unique generation, millennials have captivated the minds of marketers in all industries. According to Forbes, members of this generation tend to be more optimistic and independent when it comes to their world views. They also tend to be less traditional than the generations that came before them when it comes to experiencing various life stages. These characteristics pose distinctive challenges to marketers in the food service industry, who must come up with new and interesting strategies to keep their brands at the top of millennials' minds.
Topics: Millennial Consumers, American food culture, Retail
America's grocery aisles are changing— fast. You may have noticed that groceries are bigger, offering a wider variety of goods and boasting a wider variety of brands than ever before. Many have even started opening on-site cafés. Shoppers' demands for convenience, selection and fresh preparation are at the heart of this shift.
Topics: Millennial Consumers, Retail
Posted by SugarCreek
Jan 17, 2015 11:30:00 AM
In the food industry, the temptation to cut corners and increase profits is always strong. Most of us are already operating on slim margins, so anything we can do to get a leg up and squeeze out a few more pennies is a positive.
Except when it's not. Just ask Steve Ells, the founder of innovative, "fast and fresh" food industry trendsetter Chipotle.
Topics: Food Service, Innovation, Retail
American consumers are still living the fast-paced, on-the-go lifestyle they have been living for the past 60 or so years. Our appetites for ease and convenience have not changed, although our health preferences and diet choices have. Instead of automatically opting for the Mickey D's drive-thru when we're hungry and pressed for time, we're increasingly pressuring food innovation experts and grocers to provide us with healthy, low-fat, low-sodium and low-sugar grab-and-go products that we can gobble on the fly.
Topics: Innovation, Retail
SugarCreek prides itself on authentic culinary expertise. Celebrating 50 years in the food manufacturing business, we know what consumers want to eat.
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SugarCreek is an innovative, diversified and flexible food manufacturer helping some of the industry’s largest and best-known companies develop Brandworthy Food Solutions. SugarCreek’s authentic culinary expertise helps drive innovation, and our in-house expertise in everything from food trends and marketing to packaging and logistics makes the company an ideal partner for new product development – including bringing scale to sous vide. SugarCreek employs over 2,000 people in six manufacturing facilities, and serves clients across the U.S. and internationally.
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