Millennial foodies' concerns with healthy eating habits aren't derived solely from an ethical belief. Many young adults seem to be embracing diet as a form of alternative medicine. Adherents to diets like paleo, gluten-free and others often tout food lifestyle changes as a path to better general wellness.
So how can food companies and food entrepreneurs play to this trend? Obviously, if you're not developing and producing healthy foods, you're going to have a hard time tapping in to the Millennial market.